Strategy Overview
The strategy will be to create a main site, a number of mini-sites, social profiles, directory listings and articles to become more relevant for the targeted keywords. This in turn will force the offending pages down and then off of the page.
The created pages, profiles and articles will be linked together where possible, and will also have outside links built to them. This will help to push them up the Google ranks.
Main Website
If you have a main website this will be the primary focus of a reputation management strategy. We use advanced Search Engine Optimisation (SEO) techniques to improve your website’s rankings. We also link to this main website with a wide range of techniques listed below to help move this main website to the top of the results page.
Mini sites
Mini sites are websites that we optimise with keyword rich content and interlink so that we can create a network of sites with relevant content. This allows them to rank well for the specific keywords, and push down negative websites which are looking to hide. These mini sites will be 3-4 pages and will be boosted with content and links like the main website.
We recommend buying the extra domains to help with the campaign:
Social Media Profiles
We will create the following social profiles:
– YouTube
– Google +
– Tumblr
Social Media profiles are very powerful tools to rank for certain keywords, as they can be used to rank in search engines for your specific name, and not only do they allow you to dominate the search engine results page, but they allow you to connect with potential clients and promote special offers, provide up-to-date news and build a following.
Social bookmarking
We submit to social book marking sites like www.kwoff.com, www.digg.com, www.stumbleupon, www.reddit.com and many more. Social bookmarking is a very organic and natural way to provide links to your websites. With a good social bookmarking strategy, we write positive comments about you and your company, which helps to improve the rankings of your website and mini sites. This also creates a lot of positive reviews all over the internet to promote you.
WordPress Blog
While the main site is being built, we will set up and utilise www.examplesite.wordpress.com. This provides us with another place on the internet with positive information about you. We can then link this to your other websites and build a valuable network to help outrank the offending websites and this gives you another avenue to market towards potential clients when the negative websites have been demoted to the lower pages in search engines.
Article Submissions
We will submit articles to high page rank article sites like www.ezinearticles.com and other article sites. Again this provides a glowing account of your services and is a powerful tool to provide quality links to other websites that we want to move above the offending websites.
Directory Listings
We will submit the locations of the clinics to online directories like True Local, Start Local, Hot Frog and many more. Directory listings help to provide industry specific links to your websites, which increase their rankings. This also increases your authority in Google’s eyes.
